Experiments

The Experiments feature allows you to run A/B tests and progressive rollouts using feature flags. This helps teams validate new features, measure impact, and make data-driven decisions.

Creating an Experiment

  • Go to Experiments in the sidebar.

  • Click on the Create Experiment button.

experiments

  • Select a feature flag to base the experiment on.

  • Define variations.

  • Set targeting rules or assign user segments.

  • Create the experiment.

experiments edit

A table of all experiments created is shown after the new experiment is created.

experiments table

Managing Variations

Experiments can include one or more variations:

  • Control – The baseline version of the feature.

  • Treatment(s) – One or more alternative versions for comparison.

Each variation is tied to a feature flag configuration.

experiments variants

Measuring Outcomes

Once an experiment is live, IntelliToggle tracks key metrics:

  • Conversion rates

  • Engagement levels

  • Error rates or performance impact

  • Custom business KPIs

Results can be viewed in the Analytics section (Analytics).

Ending an Experiment

At the end of a test cycle:

  • Declare a winning variation.

  • Roll out the flag to 100% of users or disable it.

  • Archive the experiment for future reference.